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A brand new commercial launched in celebration of World Down Syndrome Day (March 21) challenges stereotypes by showcasing the capabilities of people with Down syndrome.
It encourages viewers to rethink their assumptions and has acquired optimistic suggestions on social media for its empowering message.
The advert, produced by CoorDown and Small New York with assist from the Nationwide Down Syndrome Society (NDSS) and different organizations, showcases Madison Tevlin, a 22-year-old mannequin and actress with Down syndrome, partaking in dialog with a bartender.
Within the video, Tevlin challenges stereotypes, addressing the belief that she can’t drink a margarita and thus isn’t served one, highlighting how such assumptions grow to be actuality.
She then confronts one other false impression, addressing mother and father who assume she can’t dwell on her personal and due to this fact don’t encourage her to take action.
CoorDown, main the “Assume That I Can” marketing campaign for World Down Syndrome Day, is a company primarily based in Italy, in line with TODAY.
Marta Sodano, an Italian girl with Down syndrome, partly impressed their marketing campaign.
She spoke on the World Down Syndrome Day Convention on the United Nations, as said in a press launch by the NDSS.
Marta highlighted an idea in psychology known as the “self-fulfilling prophecy.”
She defined that if a instructor believes a scholar can’t perceive, they may not educate them correctly, which turns into a self-fulfilling prophecy.
Marta believes there’s all the time a easy approach to clarify issues and feels pissed off by issues not being taught to her.
Kandi Pickard, president and CEO of NDSS, highlights the influence of the World Down Syndrome Day advert, noting discussions about altering views.
The video goals to debunk stereotypes, notably concerning the misunderstanding that people with disabilities can’t look after themselves or make choices.
It emphasizes the variety and shared wishes of the Down syndrome neighborhood, sparking important conversations that reveal their magnificence and capabilities to the general public.
“That is what we do as a corporation day in and day trip. We wish to shift the general public notion of Down syndrome,” she stated.
The story of Tommy and Maryanne Pilling illustrates how stereotypes can hinder people with Down syndrome from realizing their potential.
Regardless of dealing with criticism for his or her love and marriage three many years in the past, they acquired assist from Maryanne’s household.
Their 25-year marriage, till Tommy’s passing in 2020, was a testomony to their love and resilience.
Lindi Newman, Maryanne’s sister, emphasised the significance of unconditional assist and the proper to marry with out discrimination, as shared with TODAY.com in 2017.
Breaking stereotypes performed a major position in Chris Nikic’s achievement as the primary particular person with Down syndrome to finish an Ironman race.
Regardless of initially dealing with negativity about his skills, Chris and his father, Nik Nikic, remained decided.
Nik emphasised the prevailing narrative of limitations surrounding Down syndrome however expressed his confidence in Chris’s capabilities, stating to TODAY.com in 2020, “Chris goes to show if he can do an Ironman and he can do anything.”
Nik highlighted that Chris’s historic accomplishment not solely opens doorways for him but additionally challenges societal perceptions of individuals with Down syndrome.
The World Down Syndrome Basis says extra adults with Down syndrome within the U.S. reside on their very own with little assist from household or the federal government.
Some may even dwell alone, although it’s a small quantity.
For the reason that launch of the “Assume That I Can” video, many individuals on social media have expressed gratitude for the way it impressed them to problem their prejudices about Down syndrome.
An individual commented on Instagram: “Being an older sister of a DS particular person. I’m responsible of treating my sister this fashion generally. However don’t fear, she units me straight.”
One other Instagram consumer wrote: “I simply posted one thing at the moment concerning doubting my son’s capabilities generally, and that is such a good way to redirect our mind-set, whilst mother and father. Thanks for such an exquisite video.”
CEO Kandi reported that a lot of the suggestions was optimistic, emphasizing that actions like swearing, consuming, and intercourse are regular elements of life for many individuals.
“They’re going to be going to school, and there’s a possibility to go to the bar and have a drink. They wish to dwell on their very own. They wish to do these items,” she added.
As a mom of three, together with a 12-year-old with Down syndrome, Kandi acknowledged the challenges some households face in seeing past the incapacity to acknowledge the alternatives obtainable to people with Down syndrome.
Watch Madison Tevlin on the “Assume That I Can” marketing campaign advert for World Down Syndrome Day beneath:
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